January 11, 2008

HUNTINGTON BEACH, CA... Cleveland Golf is pleased to announce the introduction of the VP Milled putter line.  This new series of putters combines Cleveland Golf’s Dual Axis Alignment™ technology with the benefits of precision CNC Milling.

Engineers at Cleveland Golf have learned that one of the major contributors to missed putts is misalignment.  "Unlike most sports, where the eyes are positioned directly behind the target, the putting stroke positions the eyes to the side of the target," said Adam Sheldon, Business Unit Leader at Cleveland Golf.  "Unless a player’s eyes are positioned directly above the balls center and on the intended target line, visual misperceptions will occur." Most golfers compensate by adjusting their swing path or address position, which will lead to greater inconsistency in the putting stroke, as well as added sidespin onto the ball.

Dual Axis Alignment technology allows golfers to determine when their hands move out of position and to detect when their eyes are not directly over the ball. By addressing these two issues, VP Milled putters help to increase impact consistency while improving distance control for a truer roll on the greens.

All of the VP Milled putters are CNC milled and hand polished, which has allowed technology to meet craftsmanship maintaining classic shapes but precisely meeting critical product specifications such as head weight, loft and lie. The CNC Milling process itself insures outstanding part to part accuracy, repeatability and consistency, which ultimately leads to a truer roll and increased accuracy of putts.

As an added level of customization, all three VP Milled putter models are available in standard, flat and upright lie configurations.  The MAP pricing on all three models of the VP Milled putter is $149 and they will be available to ship on February 1, 2008.