CLEVELAND GOLF INTRODUCES HIBORE
January 11, 2008

HUNTINGTON BEACH, CA... Cleveland Golf is pleased to introduce the HiBORE® XLS drivers, fairway woods and hybrids as the latest addition to the HiBORE family of woods.

The HiBORE XLS line of woods utilizes Distance Driven Geometry™ by lowering the crown which, in turn, lowers the center of gravity (CG) to produce the only face-centered sweet spot in golf. The HiBORE XLS driver, which is available in a Tour, Standard or Draw model, takes driver performance to the extreme by bringing the benefits of "Full-Face Performance" to players of all levels. With its 17% larger face and 13% higher MOI, compared to its HiBORE XL predecessor, the HiBORE XLS offers maximum size and increased stability for added confidence and control off the tee. Its dual alignment features, which include a crown plaque and stability foils, also make it much easier to properly align the club at address. The HiBORE XLS Draw is the ideal driver for players that fight the fade. It's draw biased face, offset hosel and internal heel weighting help mid to high handicappers hit more fairways without having to sacrifice distance. The HiBORE XLS Tour boasts a more traditional and compact pear shape, while its 2 degree open face and toe biased weighting helps give better players more fade biased workability and increased distance.

The HiBORE XLS fairway wood has a 24% more head volume compared to the original HiBORE fairway and boasts vastly increased MOI for increased stability and greater accuracy. Its 19% larger face, the HiBORE XLS fairway has a 19% larger face and offers players a larger hitting area which makes the club look and feel extremely hittable. This increased size allows results on mishits to dramatically improve, while also giving players an added sense of confidence when addressing the ball.

The HiBORE XLS Hybrid incorporates science into a PGA TOUR inspired shape. Tour feedback has led to a more blunt toe and symmetrical shape for an extremely appealing look at address. Its increased offset promotes a square face at impact, helping to prevent slices and offering greater directional and trajectory control.
The entire HiBORE XLS line is available with Fujikura's Fit-On M™ Red and Gold shaft fitting system offered as a standard option. This unique fitting system allows each player to determine if a Tour Trajectory (Red) or Standard Trajectory (Gold) is right for their particular game.

The minimum advertised price (MAP) on the HiBORE XLS Tour, Standard or Draw driver will be $299, while the HiBORE XLS fairway will have a MAP price of $179. The HiBORE XLS Hybrid will carry a MAP price of $149.