CLEVELAND® GOLF/SRIXON® FORMS STRATEGIC MARKETING ALLIANCE WITH GOLFGYM®
March 25, 2009

HUNTINGTON BEACH, CA – March 25, 2009 – Cleveland® Golf/Srixon® is pleased to announce that it has formed a strategic marketing alliance with GolfGym®, the industry leader in golf fitness, to promote the products and services of both companies. PGA Tour Biomechanics Strength and Conditioning Coach and GolfGym® partner, Joey Diovisalvi is on the staff of Cleveland® Golf and has brought the two companies together to create this mutually beneficial alliance.

The strategic marketing alliance includes branding exposure on both company’s websites and in select promotional materials. Banner links to Cleveland® Golf’s website and latest products and technology are featured throughout the pages of GolfGym’s website. Joey, who is affectionately known by Tour players as “Coach Joey D” demonstrates nearly a dozen golf fitness tips using GolfGym® products on videos featured on the Cleveland® Golf website under the Golf Fitness category on the CGTV page.

“Coach Joey D has been on the Cleveland staff for many years. We understand the importance of his work and how he has helped Tour players significantly improve their games for more than a decade,” said Greg Hopkins, President/CEO of Cleveland® Golf/Srixon®. “We are pleased to work with his partner, GolfGym to help bring his message to golfers and promote the fact that with the proper equipment and the proper strength and conditioning program, golfers can bring their game to new levels.”

“We believe that aligning ourselves with one of the top golf equipment manufacturers in the world is an important step in the continued growth and evolution of golf fitness,” said Ken Pierce, President, GolfGym®. “It validates the importance of golf fitness while showcasing Coach Joey D’s expertise in golf-specific movement patterns. It also allows us to provide golfers worldwide with information about the great equipment from Cleveland Golf and their broader commitment to golfers.”


As a coach on the PGA Tour for over 10 years, Joey D is best known for coaching Vijay Singh during a seven year period that was highlighted when Vijay became #1 in the world. Joey D’s coaching methods with Vijay were featured on an ABC Special, Practice Like a PGA Tour Player, which showcased Vijay’s dedication and work ethic to improve his golf fitness and performance, and a CBS Special, The Science of Golf, which focused on the biomechanics of the golf swing.

All GolfGym® products are easy to use, portable and affordable. They are all used daily by PGA Tour players in the PGA Tour fitness trailers. Each GolfGym® product includes an Instructional DVD featuring Coach Joey D as he walks you through all the exercises he employs on the PGA Tour with his players Pat Perez, Ryuji Imada, Charlie Wi, Tom Pernice Jr., Jason Dufner, and Jason Gore just to name a few.

Follow the company on Twitter at www.twitter.com/golfgym or visit www.youtube.com/watch?v=cJSz5a60hcA to view a product demo video featuring Coach Joey D.