CLEVELAND® GOLF INTRODUCES LASER MILLED™ IRONS WITH ZIP GROOVES
November 13, 2009

HUNTINGTON BEACH, CA – Cleveland® Golf/Srixon® is pleased to introduce their latest irons, the CG7™ Black Pearl (BP) and CG7™ Tour BP irons. These new CG7BP and CG7™ Tour BP irons combine the Gelback™ and Micro-Cavity® technologies of their predecessors with Cleveland® Golf’s new Laser Milled™ and Zip Groove™ technologies, which are currently featured in their latest CG15™ wedge.

Laser Milled™ Face – Cleveland® Golf’s precision surface roughness technology. Using the precision of a laser, four perfectly calibrated texture lines are Laser Milled™ between each groove. The result is a clubface featuring a perfectly consistent surface texture – right to the conforming limit. This breakthrough surface roughness application allows for optimal ball-to-clubface friction and maximizes spin under the Rules of Golf.

Zip Grooves™ – The breakthrough, envelope-stretching geometry from Cleveland® Golf. This patented technology features consistent milling of each groove to maximum conforming dimensions. The CNC machine form cutter bit is designed to the exact shape of the groove – creating grooves and edge radii with total precision. The absolute integrity of these grooves is maintained through the application of a proprietary coating to each groove for protection during the sandblasting process. Players are assured that groove volume is optimized to channel more debris at impact than traditional grooves. More spin is generated by this improved ball-to-clubface contact and this results in more consistent shot-making.

Gelback™ & Micro-Cavity®
- These breakthrough Cleveland® Golf technologies offer players of all levels increased benefits in the areas of feel, distance and forgiveness. Feel comes in the form of 360° Gelback™ Technology; a one piece injection-molded, lightweight insert providing vibration dampening across the entire face. Superior distance is the result of Dynamic MCT (Micro-Cavity Technology), which incorporates progressively sized micro-cavities for optimized CG location in each head. The CG7™ BP and CG7™ Tour BP irons also boast heel/toe muscle weighting, which provides forgiveness with 6% greater MOI than traditional irons for maximum performance on off-center shots.