November 13, 2009

HUNTINGTON BEACH, CA – Cleveland® Golf/Srixon® is pleased to announce the introduction of their latest line of woods, the Launcher® DST™ drivers, fairway woods and hybrids.
New Launcher® DST™ Driver
Lighter, faster and longer, the Launcher® DST™ driver uses Sub 300 gram Ultralite Technology to make it 25 grams lighter than standard drivers, producing faster clubhead speed for longer drives.  The pear-shaped 460cc clubhead has a look, sound and feel geared toward the player looking for high performance with an eye on tradition.  The Launcher® DST™ driver features MaxCOR Face Technology, a new variable face thickness design that creates expanded C.O.R. for added performance on off-center impacts.  The driver’s enlarged sweetspot allows mis-hits to benefit from a higher trampoline effect which leads to increased ballspeed and added distance.  MaxCOR Face Technology also allows for the removal of 9 grams of weight from the face, repositioning it lower and deeper in the clubhead creating a lower and deeper CG for better launch angles, higher M.O.I. and longer, straighter drives.  The Launcher® DST™ Standard model comes with a square face, neutral weighting, and is offered with a stock Mitsubishi Diamana Red 44 (45 3/4”).  The Launcher® DST™ Draw model has a 3°closed face with no offset, heel weighting and is also offered with a stock Mitsubishi Diamana Red 44 (45 3/4”).  The Launcher® DST™ Tour model, which is designed for players with higher swing speeds, has a 430cc clubhead with a 2°open clubface and is offered with a stock Mitsubishi Diamana White 64 (45 1/8”).  The Launcher® DST™ driver is available in lofts of 9.0°, 10.5° and 12.0°.

New Launcher® DST™ Fairway
With the largest face ever offered in any previous Launcher fairway wood, the Launcher® DST™ provides additional toe and heel hitting area which helps provide added forgiveness on toe and heel mis-hits, producing more consistent results.  The Launcher® DST™ fairway has an M.O.I. of over 3,000, which makes it extremely stable, allowing mis-hits to perform nearly as well as perfect strikes.  The Launcher® DST™ is available in three distinct 3-wood lofts (13°/15°/17°) and comes standard with a Mitsubishi Diamana Red 64 shaft.  Available in lofts of 13, 15, 17, 19 and 22.

New Launcher® DST™ Hybrid

The Launcher® DST™ hybrid incorporates science into a tour inspired shape.  Tour feedback has led to a more blunt toe and symmetrical shape for an extremely appealing look at address.  A dual rail sole design creates a recess section, which reduces turf drag and improves turf interaction, allowing for increased playability from the rough and poor lies.  Available in lofts of 15.5°, 18°, 20.5°, 23° and 26°, the Launcher® DST™ hybrid comes standard with a Mitsubishi Diamana Red 74 Hybrid shaft , which helps creates higher launch angles for optimum trajectory and angle of descent.  The Launcher® DST™ will be in stores on November 27, 2009.